Client results · Xotics

How we nearly doubled Xotics’ monthly email sales in 9 weeks

Xotics had a list of about 7,500 people, but email was barely being used. Here is what we changed, and what happened in the first nine weeks.

List size

7,500 → ~2,500

Timeframe

9 weeks

Channel

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1.9× MONTHLY EMAIL SALES

Monthly sales from email +93%

$545

Before

$1,050

After 9 weeks

Campaign revenueFigures approximate

Before we started

A 7,500 person list that almost never heard from them

In all of 2025, Xotics sent just four emails, and all four went out on Black Friday weekend. None of the eight core flows were built. No welcome series, no cart reminders, no win back.

Of the few emails that did go out, only about one in five people opened them. The list was there. It just was not being used.

Emails sent in all of 2025

All four went out on Black Friday weekend. The rest of the year, the list heard nothing.

0 of 8

Core flows built

No welcome, cart reminder or win back emails. Nothing was selling on its own.

1 in 5

People opened what was sent

About a 21% open rate on the few emails that did go out.

We stepped in and changed that. Here is what we did in the first nine weeks.

What we did

Four moves, nine weeks

Move 01

Cleaned the list

We took the list from about 7,500 down to roughly 2,500 active, engaged subscribers, and cleared out bots and other junk accounts along the way. That protected deliverability and meant every email went to people who actually pay attention.

Move 02

Built the 8 core flows

Welcome, cart reminders, win back and the rest. These are the emails that bring one time buyers back, and they run on their own.

Move 03

Ran a 4 email launch story

A build up sequence for a new product launch, so the drop landed on a warm list instead of a cold one.

Move 04

Sent about 2 emails a week

A steady mix of offers, helpful tips, promos and nurturing emails, so the list kept hearing from them between launches.

The results in about 9 weeks

A third of the list. Nearly double the sales.

These numbers came from about 2,500 active subscribers, roughly a third of the original list, after we cleaned out bots and dead accounts.

Open rate

Before

21%

After

65%

3.1× About 1 in 5 opened. Now about 2 in 3.

Monthly email sales

Before

$545

After

$1,050

1.9× Campaign revenue per month, nearly doubled.

Click rate

Before

1.1%

After

1.5%

+36% More than a third more people clicking through.

Active list

7,500 ~2,500

About a third of the original list

We cleaned bots, dead addresses and other junk accounts out of the list. Fewer subscribers, but real ones, which protected Xotics’ deliverability and still produced these results.

Flows running

Xotics now has flows working for them every day, even when no one hits send.

Welcome Site abandon Cart / checkout abandon Post purchase Replenishment reminder Win back Sunset

Figures are approximate and cover the first nine weeks of work.

The testimonial

Hear it from Xotics themselves

Xotics

Client · email marketing

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